Wicked Sensual Care Celebrates 10th Anniversary With Birthday Cake-Flavored Lube

LOS ANGELES — Wicked Sensual Care is celebrating its 10th anniversary this month with the release of its Birthday Cake Water-Based Intimate Lubricant.

Sweetened with Stevia, the birthday cake-flavored lubricant evokes “the rich, delicious flavor of velvety cake with buttercream frosting,” a rep said.

“An industry leader in the sexual wellness space, in its first decade, Wicked Sensual Care has strengthened its position in the intimate lubricant sector, entered new markets, expanded its footprint and offered evermore innovative exclusive formulas,” the rep noted. “These progressive accomplishments have made the brand a media favorite, garnering recommendations from Cosmopolitan, Men’s Health, Buzzfeed, Glamour and more.”

Company president Steve Orenstein expressed “great pride” in what the company has accomplished over the past decade.

“It could not have happened without those who accompanied us on our journey — our dedicated and talented staff, our long-standing customers, and our partners and communities,” he added. “As we celebrate this important milestone, I am even more enthusiastic about the many opportunities we have to contribute to a healthier and more sustainable tomorrow.”

Brand strategist and resident sex educator Jessica Drake added, “To say that I am grateful and humbled by this team’s success over the past 10 years would be an enormous understatement. I am equally thankful to all of the people who supported us from day one. It would’ve been hard to believe, back when we started the company with a handful of people, that we would end up where we are today.”

Drake said she is most proud that “we’ve continued to stick to our core ideals — sex education, wellness, and health — and as a result, we have been a disruptor in the pleasure products space. I am incredibly honored to be a part of that. That said, I know our best days are ahead of us.”

Sales Director Jenn Brice declared herself “absolutely thrilled and honored to be part of the Wicked Sensual Care team, a company that intentionally develops products that make the health and enjoyment of consumers a priority.”

“Our first 10 years have been amazing. The growth we’ve experienced and the message we’ve delivered is something I’m very proud to represent,” she added. “I can’t wait to see what the next ten years bring.”

Marketing Director Cassie Pendleton noted, “We’re very proud of our 10-year track record of providing products that have become mainstays in people’s pleasure. At the same time, we are forward-focused on the next decade and have significant plans to continue to deliver innovation to the lubricant category and the industry as a whole.”

Pendleton explained that “a birthday cake-flavored lube was a fun way of expressing our gratitude for the support that our distribution and retail partners have shown us over the years. We are incredibly thankful for their partnership and we invite them to celebrate this milestone with us.”

As it embarks on its second decade of business, the months ahead will see Wicked Sensual Care continuing the celebration at various industry events.

To order any Wicked Sensual Care product, contact a preferred sales rep or email sales@wickedsensualcare.com.

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